WHAT’S IN A NAME – HOW A GOOD POST TITLE CAN MAKE OR BREAK THE SUCCESS OF YOUR POST







Would “Gone With the Wind” have been as huge a success had it been titled “A Story From The Civil War”? Would we be as enamored with S’mores if they were called “Graham Cracker Sandwiches”? Ever heard of the film, “Can Hieronymus Merkin Ever Forget Mercy Humppe and Find True Happiness?”. With a name like that it’s no surprise that this 1969 musical film has remained in relative obscurity. So, WHAT’S IN A NAME? Well, when it comes to SEO and drawing readers to your blog, a well crafted title can mean a great deal. 




GOOD POST TITLES ATTRACT READERS 




GOOD POST TITLES INCREASE SEARCH ENGINE VISIBILITY 

WHEN CRAFTING YOUR POST TITLE, TAKE THE L.E.A.D.

1. LENGTH: Keep it short & sweet. The most effective titles are often the simplest.
2. ENGAGE: A title that asks a question or promises to teach, inform, or give something of value can be a powerful way to draw in the potential reader.
3. APPEAL: Use yourself as the litmus test ~ Would you be enticed to click on your post’s title? Your title should be compelling, with the power to grab an audience.
4. DELIVER: Be sure to deliver on the promise of your post title with solid content that is relevant and original.









For DAY 3 of the Back to Blogging Challenge at SITS, the challenge is: 
“RE-UPLOAD A POST WITH A TITLE THAT YOU ARE PARTICULARLY PROUD OF AND EXPLAIN WHY” 



From my own archives, I’ve chosen to re-upload the following post: 



I’m pleased to be leading today’s discussions in the SITS Blog Frog Community (click to visit) on the subject of POST TITLES. Please hop on over and jump right in to any and all of today’s featured discussions: 




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